Business Development

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Identifying and developing relationships with strategic business partners is critical to the development and growth of a business. Designing and implementing a sales channel program can be challenging and fraught with risk.  

• The challenge: Identify and leverage the most effective channels to support your go-to-market strategy 
• The risk: Alienating your core Clients, direct sales force or business partners.  

The solution is to structure a balanced channel program that meets the needs of your core Clients while leveraging existing direct sales reps, retaining strategic channel partners, recruiting new strategic partners and energizing the channels to meet and exceed business goals.  

Interface Dimensions can help create new routes to market or expand existing product sales and distribution channels:

• Augment or redesign existing channel programs to improve marketing and sales effectiveness through joint ventures, alliances and teaming relationships with strategic business partners
  • Identify and vet candidates
  • Initiate dialog and bring candidates to the negotiating table
  • Lead or support negotiations for mutually fair and balanced agreements
  • Establish strategic joint ventures, alliances, licensing or teaming relationships
  • Nurture and manage strategic relationships while improving the productivity and loyalty of both channel partners and direct sales force.

Each engagement is highly customized to help solve your specific business problems and deliver tangible results.  Our years of experience in developing effective business partner programs helps to ensure your success.