Commercialization

When bringing new products or services to market, commercialization requires a carefully-developed, phased roll out coupled with a comprehensive customer support, marketing and sales strategy. An effective commercialization strategy will align the product or service with the company's capabilities and business processes, resulting in an offering with the lowest possible cost and the highest perceived market value.

Whether you are an entrepreneur or an established business, whether you
are a high-tech company or not, Interface Dimensions can help in three key phases  of commercialization:

• Productization
  • Transform capabilities, intellectual capital or knowledge into a standardized marketable product or service 
  • Evolve early-stage processes, technology, services, or products into fully-tested, packaged, and marketed offerings
•  Stakeholder alignment
  • Interview key stakeholders (Clients, marketing organizations, development organizations, IT, sales reps, service reps, management teams and executives) 
  • Identify issues and align stakeholder goals to strategic business objectives
  • Leverage competitive advantages
• Business process alignment
  • Work with your team to design and implement customer support, marketing and sales enablement programs that align commercialization objectives with business processes and goals. 

    
    

    An effective commercialization plan entails a disciplined approach requiring top management's support of initiatives to evolve and transform early-stage products and services while supporting strategic alignment of stakeholders and business processes. Customer support, marketing and sales enablement are key to making the product or service a profitable commercial proposition. Interface Dimensions' experienced consultants will be with you every step of the way to help unlock your company's potential and realize your business goals.